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Boxing Influencers' Popularity Surges and Sparks Safety Fears

Somebody WILL DIE: Rise of influencer boxing sparks safety fears

SKY 18 FEB 2024

https://e3.365dm.com/24/02/768x432/s...20240217142803

The event, named the Prime Card, was dubbed the Super Bowl of Influencer Boxing': Misfits Boxing

An influencer boxing event that was held in Manchester last year was globally one of the biggest combat sports pay-per-view fights in 2023, Sky News has learned.

Influencer boxing is taking the sport by storm - but it's also creating serious safety concerns.

It consists of popular YouTubers and internet personalities fighting each other in the boxing ring.

But thanks to their cult following, some of them - like Jake Paul, Logan Paul and KSI - have become the most recognisable names in the sport today, and some of their payouts are said to be into the millions.

One of the biggest combat sports pay-per-view fights in 2023 came from an influencer boxing event held in Manchester, Sky News has learned.

The show reportedly had over a million sales and was put together by the world's most popular promotion company, Misfits Boxing.

Their first event in August 2022 drew nearly two million viewers on the DAZN Boxing streaming network, with 90% of them being new subscribers.

Kalle Sauerland, president of Misfits Boxing, as well as an established promoter in traditional boxing, sees influencer boxing as "the ultimate version of changing the sport for the better".