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Elite Womens' Sport Predicted to Surpass £1bn Revenue in 2024
Womens' Sport to Make £1bn in Revenue in 2024
Global Revenue Generated by Elite Womens' Sport is Predicted to Surpass £1bn For First Time Next Year.
BBC 30 NOV 2023
Finance experts Deloitte predict womens' sport revenue will reach £1.02bn in 2024 after a year of growth featuring the Fifa Womens' World Cup in 2023.
Football is forecast to generate £439m, with basketball predicted to be the second most valuable sport with £280m.
The forecast is based on matchday, broadcast and commercial revenue.
Deloitte's revenue forecast for women's sport for 2023 was £771.8m and £554.4m in 2022.
Commercial revenue, which includes club sponsorships, partnerships, and merchandising sales is predicted to contribute 55% of revenue, while broadcast revenues make up 27% and matchday revenues contribute the remaining 18%.
North America is expected to be the largest geographical market in 2024 with a 52% share compared to Europe, which is set to hold 14%.
The report comes at the end of a year in which women's sport has continued to grow.
Data from the Women's Sport Trust found that the football World Cup helped to drive a significant increase in womens' sport viewing figures in the UK.
This year the Womens' Six Nations attracted 10.4m viewing hours making it the most-viewed edition so far.
The Solheim Cup in golf, England womens' cricket team and England at the netball World Cup also proved popular.
Jennifer Haskel, insights lead for Deloitte's Sports Business Group, said there has been "exceptional growth in women's sport across the globe" and added: "Crucially, women's sport is increasingly being viewed as a unique product that is becoming ever more distinct from men's elite sport."
Three years ago, Deloitte predicted womens sport was worth "well under $1bn" (£800m).
The news comes before a busy 2024 for womens' sport, headlined by the Paris Olympics.
There is also the Six Nawomens'tions and athletics World Indoor Championships, along with a host of internationals for Heather Knights' England cricket side.
Elite Womens' Sport Predicted to Surpass £1bn Revenue in 2024
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