The USA Weekend Top 10 Box Office Summery (Week of March 15-17, 2013).
1. Oz The Great & Powerful
2. The Call
3. The Incredible Bert Wonderstone
4. Jack The Giant Slayer
5. Identity Thief
6. Snitch
7. 21 & Over
8. Silver Linings Playbook
9. Safe Haven
10. Escape From Planet Earth
Box Office Report: Oz the Great and Powerful continues to cast its spell over the Us box office.
Sam Raimi's fantasy is still at No 1 while magician caper Burt Wonderstone fails to conjure opening-weekend crowds.
With little out there to challenge its supremacy for a couple of weeks,
Sam Raimi's
Oz the Great and Powerful sniffed the air and thought to itself: "I'll have a bit more." The resulting $42.2m (£27.9m) weekend haul through Buena Vista pushed the family movie's running total to a highly respectable $145m. Rival studios were wise to steer clear of Oz's $79.1m opening slot last weekend and similarly there were no challenges from likeminded family fare in the second session
Oz did not budge from its No 1 berth and maintained winning ways in the international marketplace too, leading to a $47m haul. Globally, it stands at $282m from a little over one week's business. Also of note is the Imax number. Oz brought in around $4m from 308 of the giant screens in North America, where it has generated $14m. The accompanying Imax release of a Hollywood tentpole is part of the landscape these days and the giant-screen business is booming internationally, where Imaxes have returned around $6.6m.
The strength of the female audience is something Hollywood recognises all too well after the success of early-2013 releases such as
Identity Thief, and once again women turned out to good effect at the weekend, driving
Halle Berry thriller The Call to an impressive $17.1m No 2 debut. The movie's US distributor TriStar said women accounted for roughly 61% of the opening weekend audience. Alas it seems not too many people from any demographic made the effort to support Warner Bros' new
comedy The Incredible Burt Wonderstone. The
Steve Carell magician comedy (which features a smaller role for his old
Bruce Almighty pal
Jim Carrey) arrived in third place on a disappointing $10.3m.
Outside the top 10 there was a notable performance by
A24, the new arthouse distributor based in New York that launched last year with the backing of the Guggenheim Fund. A24's publicists were trumpeting a double whammy this weekend.
Harmony Korine's cheeky
Spring Breakers opened in three venues on $270,000, which results in an extraordinary $90,000 per-site average. Also from A24 was
Ginger & Rosa, the Elle Fanning London-set drama that premiered at the Toronto international film festival in 2012. That one grossed $45,000 from three sites for a strong $15,000 average. Later this year A24 will stage the limited release of Sofia Coppola's
The Bling Ring, starring Emma Watson as she recasts herself as a post-Potter actor of versatility following her decent turn in
The Perks of Being a Wallflower.