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FreaknDavid · 11-02-13, 13:16

The USA Weekend Top 10 Box Office Summery (Week of Feb 8-10, 2013).

1. Identity Thief

2. Warm Bodies

3. Side Effects

4. Silver Linings Playbook

5. Hansel & Gretel: Witch Hunters

6. Mama

7. Zero Dark Thirty

8. Argo

9. Django Unchained

10. Bullet To The Head

Box Office Report: 'Identity Thief' Cashes Big Check

Identity Thief

n spite of the inclement weather in much of the Northeast, Identity Thief got off to a fantastic start this weekend and is well-positioned to be the first major hit of 2013. Side Effects, on the other hand, was a bit underwhelming in its debut, and will be one of director Steven Soderbergh's more disappointing commercial outings.

The Top 12 wound up earning an estimated $89.6 million this weekend, which is off a whopping 48 percent from last year when The Vow and Safe House both opened to over $40 million.

At 3,141 locations, Identity Thief earned an estimated $36.6 million this weekend. That's one of the best openings ever for an original R-rated comedy, and it's director Seth Gordon's top start ahead of Four Christmases ($31.1 million) and Horrible Bosses ($28.3 million). It's also way up from Melissa McCarthy's Bridesmaids ($26.2 million); all three of the aforementioned titles wound up closing with at least $117 million, which suggests a $100 million finish is within reach for Identity Thief.

Universal is projecting that Winter Storm Nemo knocked around 10 percent off the weekend, which lines up with what competitive studios are estimating as well. This suggests that, without the storm, Identity Thief could have debuted north of $40 million.

Identity Thief had many factors working in its favor, including a dearth of competition: the last R-rated comedy that opened over $20 million was Ted over seven months ago. More importantly, though, credit belongs to Universal's marketing team for delivering a fantastic campaign that established the movie's unique premise while highlighting some broadly-appealing gags as well. That campaign also emphasized that likeable leads Jason Bateman and Melissa McCarthy (in her first lead role) would go head-to-head, and that interesting match-up surely drove a lot of traffic as well.

Universal is reporting that the audience was 58 percent female (meaning McCarthy's fans showed up alongside date-night audiences) and 57 percent were 30 years of age or older. The movie received a middling "B" CinemaScore, which isn't surprising given the movie's atrocious 24 percent rating on Rotten Tomatoes.

11-02-13, 13:16	#83
FreaknDavid Join Date: Mar 2011 Location: In The Hills of Tennessee Posts: 6,631 Thanks: 7,332 Thanked 7,261 Times in 4,751 Posts Awards Showcase Total Awards: 5	Re: Weekly TOP Movies & NEW Movies Coming Out + UPDATES The USA Weekend Top 10 Box Office Summery (Week of Feb 8-10, 2013). 1. Identity Thief 2. Warm Bodies 3. Side Effects 4. Silver Linings Playbook 5. Hansel & Gretel: Witch Hunters 6. Mama 7. Zero Dark Thirty 8. Argo 9. Django Unchained 10. Bullet To The Head Box Office Report: 'Identity Thief' Cashes Big Check Identity Thief n spite of the inclement weather in much of the Northeast, Identity Thief got off to a fantastic start this weekend and is well-positioned to be the first major hit of 2013. Side Effects, on the other hand, was a bit underwhelming in its debut, and will be one of director Steven Soderbergh's more disappointing commercial outings. The Top 12 wound up earning an estimated $89.6 million this weekend, which is off a whopping 48 percent from last year when The Vow and Safe House both opened to over $40 million. At 3,141 locations, Identity Thief earned an estimated $36.6 million this weekend. That's one of the best openings ever for an original R-rated comedy, and it's director Seth Gordon's top start ahead of Four Christmases ($31.1 million) and Horrible Bosses ($28.3 million). It's also way up from Melissa McCarthy's Bridesmaids ($26.2 million); all three of the aforementioned titles wound up closing with at least $117 million, which suggests a $100 million finish is within reach for Identity Thief. Universal is projecting that Winter Storm Nemo knocked around 10 percent off the weekend, which lines up with what competitive studios are estimating as well. This suggests that, without the storm, Identity Thief could have debuted north of $40 million. Identity Thief had many factors working in its favor, including a dearth of competition: the last R-rated comedy that opened over $20 million was Ted over seven months ago. More importantly, though, credit belongs to Universal's marketing team for delivering a fantastic campaign that established the movie's unique premise while highlighting some broadly-appealing gags as well. That campaign also emphasized that likeable leads Jason Bateman and Melissa McCarthy (in her first lead role) would go head-to-head, and that interesting match-up surely drove a lot of traffic as well. Universal is reporting that the audience was 58 percent female (meaning McCarthy's fans showed up alongside date-night audiences) and 57 percent were 30 years of age or older. The movie received a middling "B" CinemaScore, which isn't surprising given the movie's atrocious 24 percent rating on Rotten Tomatoes. __________________ Rock Out With DreamTeamDownloads1-The Best Place To Be For Downloads. You Can Help the site If You Donate, Please Click Here: DONATE Thank You For Your Support & Membership To DTD1.