NBC has pulled the plug on medical drama
Do No Harm.
Sure that might seem like it happened really fast. The series just premiered last Thursday. But the Dr. Jekyll and Mr. Hyde-themed medical drama was the lowest-rated in-season broadcast scripted series debut in modern history.
Last night’s second episode (which the writers ironically titled “Don’t Answer the Phone”) declined even further, down 22 percent in the demo to a 0.7 rating among adults 18-49 and 2.2 million viewers. It didn’t take a brain surgeon — especially one with an evil alter-ego — to figure out this title wasn’t going to stay on the air.
Do No Harm will be replaced by encore broadcasts of
Law & Order: SVU for the next two weeks. It marks the second medical drama to get the ax this season (the first was Fox’s
The Mob Doctor)
The move concludes (we hope) a rough Friday at the end of an even rougher week for NBC. The network’s new midseason shows (including
Deception and
1600 Penn) haven’t found an audience, and then the heavily promoted
Smash returned down sharply in the ratings earlier this week. Then a few hours ago Christina Applegate announced she was departing the troubled sitcom
Up All Night, a show in the middle of a creative overhaul transitioning from a single-camera comedy to a more traditional studio-based show in an attempt to boost ratings.
NBC’s one recent sunny headline — which just goes to show how unpredictable this business is — is that constant underdog comedy
Community returned for its fourth season stronger than expected in the ratings last night.