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Meta to Label AI-Generated Images & Expand to Google/OpenAI/Microsoft/Adobe
Meta to Label AI-Generated Images Shared on Facebook and Instagram
Meta is introducing a tool to identify AI-generated images shared on its platforms amid a global rise in synthetic content spreading misinformation
MailOnline 7 FEB 2024
Due to several of systems on the web, the Mark Zuckerberg-owned company is aiming to expand labels to others like Google, OpenAI, Microsoft , and Adobe.
Meta said it will fully roll out the labeling feature in the coming months and plans to add a feature that lets users flag AI-generated content.
However, the US presidential race is in full swing, leaving some to wonder if the labels will be out in time to stop fake content from spreading. The move comes after Meta's Oversight Board urged the company to take steps to label manipulated audio and video that could mislead users.
The Boards' recommendations go further in that it advised the company to expand the Manipulated Media policy to include audio, clearly state the harms it seeks to reduce, and begin labeling these types of posts more broadly than what was announced. He continued: 'Labeling allows Meta to leave more content up and protect free expression.
'It is important that the company clearly define the problems it's seeking to address, given that not all altered posts are objectionable, absent a direct risk of real-world harm. 'Those harms may include inciting violence or misleading people about their right to vote.' Meta said Tuesday it's working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools.
What remains to be seen is how well it will work at a time when it's easier than ever to make and distribute AI-generated imagery that can cause harm - from election misinformation to nonconsensual fake nudes of celebrities. AI-generated images have become increasingly concerning.
Thousands of internet users are being duped into sharing bogus images, from France's President Emmanuel Macron standing in a protest to Donald Trump getting arrested by police in New York City.
Nick Clegg, Meta's president of global affairs, said it is important to roll out these labels now, at a time when elections are happening around the world that could spur misleading content.
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