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Re: Jennifer Lopez Poses NAKED to Celebrate Her 53rd Birthday
Jennifer Lopez Stuns Fans as She Poses Completely NAKED to Celebrate Her 53rd Birthday
Jennifer Lopez launched her new skincare line JLo Body over the weekend, with the singer and actor having announced that the debut product will be a 'targeted booty balm'
Daily Mirror 26 JUL 2022
Jennifer Lopez has announced the launch of JLo Body
Jennifer Lopez has launched a "targeted booty balm," with her promoting it by posing nude – announcing the skincare product as she celebrated her birthday over the weekend.
The singer, 53, ventured into skincare with JLo Beauty last year and has now decided to release treatment specifically for the body –unveiling new line JLo Body this month.
As she celebrated her birthday yesterday (July 24), she announced to fans that the line's debut product will be the Firm + Flaunt Targeted Booty Balm, which is out now.
The 125ml product – priced at $65 (£54) – is said to "visibly firm and hydrate [the] skin and fade the appearance of stretch marks for a smoother, more refined-looking booty.
She took part in a photoshoot to promote the new product, with one photo showing her posing nude, whilst others showcase her own derrière.
And announcing the new product on Instagram over the weekend, she said: "We give all this care and attention to the skin on our face but we sometimes neglect the body."
She further commented: "It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty."
Its debut product is a 'targeted booty balm'
It's said to firm the skin and fade stretch marks
Lopez - also known as JLo - spoke about the product with People ahead of the launch, telling the outlet that consumers wanted such targeted treatment for their body.
She said it's been produced in collaboration with scientists, commenting: "Working with scientists, we have found that it really does improve the appearance of the skin."
And although the cream has been promoted as a "booty balm", it's been stated that the product can be applied to other areas on the body that the customer would like to see "visible firming".
She launched the product over the weekend
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