Join Date: Feb 2011
Posts: 47,656
Thanks: 27,646
Thanked 14,458 Times in 10,262 Posts
|
re: Twitter Removes ANOTHER of TRUMPs’ Copyright Infringements
BIG Companies Boycott Facebook For Failing to Control TRUMP & Hate Speech
A growing list of companies are pulling ads from Facebook claiming the social media giant has failed to stop the spread of hate speech and white supremacy on the platform.
A Current Affair •30 Jun 2020
Coca Cola, Ben and Jerry's, Hershey's, Starbucks, the North Face, Honda and even Meghan and Harry have all joined the #StopHateforProfit campaign led by a number of civil rights groups.
The campaign has so far cost Facebook's owner Mark Zuckerberg more than $7 billion, losing him his spot as the third richest person on the planet.
The platform makes 99 per cent of its profit from advertising, with the boycotting companies having a huge impact on Facebook's revenue.
"Up until this point [Mark Zuckerberg] has said we're not responsible for what people put up there, we're not a media company, we're just a technology platform, which is of course absolute rubbish, they're one of the largest media companies in the world," marketing executive Dee Madigan told A Current Affair.
Facebook has now announced an expanded policy on hate speech that will ban ads that discriminate against minorities.
The platform will also apply warning labels to posts that are newsworthy but violate its policies.
A spokesperson for Facebook told A Current Affair they've opened themselves up to a civil rights audit, and have banned 250 white supremacist organisations.
They admit there is more work to do.
"I think a lot of us find Facebook very problematic, but there's nowhere else where so many of our memories are stored because it was one of the first ones. It's a bit like the mortgage you have with the bank you hate. You kind of want to move, but the idea of doing it and putting everything into another space is just too much. So at the moment, Facebook's probably okay, but that'll start to change," she said.
Facebook claims it removes about three million items of hate speech content each month, 90 per cent of which disappear before being reported. Some content, they admit, slips through the cracks. Tech expert Charlie Brown says the company has so many users, it simply can't keep up.
"Firstly, they use the community to flag content, they use a particular behaviour that the algorithm looks at.
Finally, Facebook also has real human beings, sitting there, looking at the content at removing or authorising it to be on the platform. Interestingly, that group of people, the police of Facebook, has recently settled an action with Facebook over mental stress of doing that job," Mr Brown told A Current Affair.
A growing list of companies are pulling ads from Facebook claiming the social media giant has failed to stop the spread of hate speech and white supremacy on the platform. (A Current Affair)
Will Easton, Managing Director, Facebook Australia and New Zealand full statement below:
We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies. We've opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organisations from Facebook and Instagram.
The investments we have made in AI mean that we find nearly 90 per cent of Hate Speech we action before users report it to us, while a recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube.
We know we have more work to do, and we'll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight.
|