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Elon Musk Hurls Defiant, Profanity-Laced Retorts at Fleeing Advertisers...

Musk to Advertisers Who Are Trying to Blackmail Him: ‘Go F--K Yourself’

At New York event Wednesday, X owner had choice words for Walt Disney and others who pulled ads over antisemitic content

BBC 30 NOV 2023

https://i.guim.co.uk/img/media/c4aba...5&dpr=1&s=none

Elon Musk has issued a defiant and profanity-laced message for the advertisers who pulled money from X in recent weeks amid a backlash over his endorsement of an antisemitic tweet and reports of increased hate speech on the platform.

Video of the interview, which was widely circulated, showed that Musk said, “Don’t advertise,” on Wednesday during an on-stage interview at an event in New York. “If someone’s going to try to blackmail me with advertising, blackmail me with money, go **** yourself.”...:crackup:

Musk’s combative remarks came as part of the New York Times’ DealBook Summit. Moments before, the CEO had offered a moment of contrition for his 15 November tweet that endorsed an antisemitic post on X. He said it had been perhaps his worst post in his history of messages that included many “foolish” ones – including a 2018 tweet that cost him $40m in fines from the US Securities and Exchange Commission.

Musk’s brief apology was followed by his characteristic antagonism. During the interview he bristled at the accusation of antisemitism and said that advertisers who left X, formerly known as Twitter, should not think they could blackmail him.

He said “**** you” numerous times, and at one point added the words “hey, Bob,” an apparent reference to Robert Iger, the chief executive of Walt Disney, which pulled ads on X.

Apple, IBM and Coca-Cola also have removed paid advertisements from X in a continuing trend that could result in up to $75m in revenue losses.

The advertiser exodus began after non-profit Media Matters published a report that showed advertisements from major companies alongside pro-Nazi posts (Musk filed a lawsuit against the organization). It further escalated after Musk publicly agreed with an antisemitic tweet accusing Jewish people of “hatred against whites”.

Musk’s comments to advertisers come even as he acknowledged that their exodus could spell disaster for X, which he purchased for $44bn in 2022.

“What this advertising boycott is going to do is, it is going to kill the company,” he said on Wednesday. “And the whole world will know that those advertisers killed the company.”

Later, Linda Yaccarino, the CEO of X, described Musk’s interview as “wide ranging and candid” and made a pitch to advertisers. “X is standing at a unique and amazing intersection of Free Speech and Main Street – and the X community is powerful and is here to welcome you,” she wrote on the plaform.