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Dolly Parton's Half a Billion Dollar Music and Business Empire

60 Minutes Australia •8 Mar 2020

Everyone knows the entertainment business is fickle; success is rare and when it does come, often fleeting. But while flimsy careers in showbiz are a grim reality, the incredible exception to the rule is Dolly Parton.

She’s been working “‘9 to 5” for 53 years, and with album sales in excess of 160 million, has become the greatest country artist of all time. It has also helped her to build an empire worth more than half a billion dollars.

Dolly’s secret is her ability to appeal to new generations of music fans, who celebrate her unique sound and style. And while she’s happy to admit she puts a lot of energy into keeping up appearances, Tom Steinfort found out in Nashville, Tennessee that her down-to-earth persona is as effortless as it is enchanting.