Go Back   DreamTeamDownloads1, FTP Help, Movies, Bollywood, Applications, etc. & Mature Sex Forum, Rapidshare, Filefactory, Freakshare, Rapidgator, Turbobit, & More MULTI Filehosts > World News/Sport/Weather > Piracy/Warez/Legal/Hackers/Scams & Internet News

Piracy/Warez/Legal/Hackers/Scams & Internet News Anything Related to Piracy, Warez, Legal Matters, Hackers, Internet News & Scams and How it Affects Sites/Members Can Be Read Here. Please do NOT post links to other Sites, but you May Name Them if They are Scam Sites

IMPORTANT ANNOUNCEMENT
Hallo to All Members. As you can see we regularly Upgrade our Servers, (Sorry for any Downtime during this). We also have added more Forums to help you with many things and for you to enjoy. We now need you to help us to keep this site up and running. This site works at a loss every month and we appeal to you to donate what you can. If you would like to help us, then please just send a message to any Member of Staff for info on how to do this,,,, & Thank You for Being Members of this site.
Post New ThreadReply
 
LinkBack Thread Tools Display Modes
Old 29-06-13, 17:32   #1
 
Ladybbird's Avatar
 
Join Date: Feb 2011
Posts: 34,910
Thanks: 23,574
Thanked 12,735 Times in 8,571 Posts
Ladybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond reputeLadybbird has a reputation beyond repute

Awards Showcase
Best Admin Best Admin Gold Medal Gold Medal 
Total Awards: 6

Thumbs Up Tired of ‘War on Piracy’Adobe to Turn Pirates into Customers

Tired of the ‘War on Piracy’, Adobe Hopes to Turn Pirates into Customers

Posted: 30 Jun 2013





The Anti-Piracy and Content Protection Summit currently taking place in Los Angeles has revealed some interesting attitude changes among content creators.

Yesterday we covered comments from Warner Bros’ Chief of Anti-Piracy Operations David Kaplan, who said that the movie studio is now viewing piracy as a proxy for consumer demand. Based on this belief, the company is adjusting its legal offerings to better compete with unauthorized consumption.

Warner’s comments imply that copyright holders themselves can take significant steps to decrease online piracy by looking at what consumers really want. This position is also being embraced by Adobe, which has resulted in major changes to the computer software company’s anti-piracy policies.

In a teaser for the summit, Richard Atkinson, Adobe’s Corporate Director of Worldwide Anti-Piracy, says the company now takes a more positive approach to solving piracy. Instead of hammering on enforcement, Adobe is now focusing on converting pirates into paying customers.

“The strategy and concept of moving from traditional ‘enforcement-led anti piracy’ to a ‘business-focused pirate-to-pay conversion program’ is a BIG change, needing changes to operational elements as well as cultural elements,” Atkinson explains.

According to Atkinson the public has grown weary of the age-old war on piracy and awareness campaigns telling them not to steal.

“Everyone is tired of the entire concept and term ‘Anti-Piracy’, even the term ‘Content Protection’ too. It feels like an ongoing war that has been going on for 20+ years… with the same old good-guy vs bad-guy battles,” Atkinson notes.

Adobe’s Anti-Piracy Chief stresses that piracy is a problem that’s in part created by businesses, and that these same businesses hold the keys to solving it.

There are no breakthrough technologies that can help to reduce piracy according to Atkinson. Similar to Warner Bros., the company believes that they can make most progress by trying to understand why people pirate, and come then up with competing products.

“The core fundamental aspect is not necessarily technology… it is UNDERSTANDING what is really going on. In my years working in this space, I have consistently found that very few people actually have FACTS about what is going on.”

“Once you have the facts, then it will change your beliefs and your actions,” he adds.

One of the results of Adobe’s new strategy is the shift away from boxed products and towards a cloud-based subscription model. The company recently launched their Creative Cloud, which aims to make Photoshop and other products more affordable to the public.

The company believes that by spreading out the costs their products will become accessible to a larger group of consumers, hopefully converting some pirates into paying customers along the way.

“I do not think people who pirate our software do it because they are bad people, or because they like to steal things. I just think that they decided that they can not afford it,” Adobe’s David Wadhwani said earlier this month when the Creative Cloud launched.

It’s refreshing to see how Adobe, Warner Bros. and other companies are changing their attitudes towards piracy.

While there’s no doubt that enforcement against commercial infringers will remain high on the agenda, the realization that waging war with potential consumers is not the way to go is a healthy one.
END

Slowly but surely, we are winning......

.
__________________
Nil Carborundum Illegitemi My Advice is Free My Friendship is Priceless

FREEBIES Continue to be a BURDEN on Our Increasing Server/Privacy Costs. Please DONATE Something to HELP...PM an Admin for Further Info.



& Thanks to Those That Have Taken The Time to Register & Become a Member of ... 1...
Ladybbird is online now  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiTweet this Post!
Reply With Quote
Post New ThreadReply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2019, vBulletin Solutions Inc.
SEO by vBSEO 3.5.2
Designed by: vBSkinworks