Ladybbird

30% of UK File-Sharers Intend To Pirate More In The Next 12 Months

Posted: 04 May 2012 11:21 AM PDTorrentfreak

UK lawfirm Wiggin has delivered its 2012 Digital Entertainment Survey. The study, which polled 2,500 UK respondents representative of the
national demographic, is packed with lots of interesting statistics.

The study’s coverage is broad, but for the purposes of this summary we’ll take a look at the elements relating to unauthorized consumption of digital products.

The first section of the survey covers people’s entertainment activities such as watching TV, listening to music or reading ebooks. Despite the piracy crisis complained about by the entertainment industries, out of a Top 40 most popular activities list, it takes until position 34 for an unauthorized activity to appear.

Just 6% of respondents said they download movies or TV shows from linking and hosting sites. Even less – 5% – said they obtain video from regular file-sharing sites. When it comes to people acquiring unauthorized music online, the figure is a modest 5% of respondents. Just 4% said they obtain eBooks unlawfully.

Zooming in on the various age categories shows that file-sharing is mostly a habit of younger men. Of all men between 15 and 19 years old, 14% admitted downloading movies and TV-shows through file-sharing sites, compared to 2% of women. This percentage drops to 1% for both men and women aged 45 and up.




When it comes to those already consuming media from unauthorized sources, the survey indicates that they aren’t in any hurry to stop soon.

Of those confessing to an existing file-sharing habit, 29% said they would download more eBooks and 28% said they would download more games and software in the next 12 months. When it comes to downloading music from file-sharing sites and cyberlockers, the uptick is 28% and 26% respectively.

But overall respondents say they will use more legal alternatives too. Of those already streaming ad-supported music, 27% said they would do more during the next year. Of music fans already paying for a monthly streaming subscription, 36% said they would consume more music in that way.

Of current unauthorized movie and TV show downloaders, 26% said they would consume more from file-sharing sites during the next year, dropping to 24% for those who prefer cyberlockers. Of those already paying for their movies either from PPV or on-demand services, 34% said they would consume more over the next 12 months.




Interestingly, when it comes to a change of habits during the next year, between 15% and 19% of current downloaders said they would do less, a figure closely matched (18%) by those slowly abandoning DVDs. The good news for the movie industry is that 30% of current movie goers expect to go even more in the year to come.

For those who prefer to do their file-swapping offline with friends using USB sticks and hard drives, 26% said they would be doing more of that during the next 12 months, something that no ISP blockade can do anything about.

The Wiggin law firm counts many big entertainment companies as clients so expect some of the results of this survey to be quoted by the industry at a later date. One that stands out concerns the attributes of an online service that indicates to the user “that a site is legitimate and the content [offered by it] is legal.”

29% of respondents said that a site ranking high in Google’s results would make it stand out as legitimate. Of course, the entertainment industries are trying to pressure Google into downgrading sites like The Pirate Bay so this will add fuel to their fire.

On the thorny issue of regulating Internet content, 40% either “strongly” or “slightly” disagreed with the notion that the Internet should be regulated in the same way as TV while a total of 58% thought that it should.

When it comes to controlling the Internet in order to police unlawful downloading, a total of 53% said they thought greater regulation is required. Just 18% disagreed, a gift to the lobbyists.
END

The full report can be downloaded here (pdf).

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photostill

The devil is always in the details.

Quote:

The Wiggin law firm counts many big entertainment companies as clients so expect some of the results of this survey to be quoted by the industry at a later date.

If the Wiggin law firm wants more business, the survey best say what the big entertainment companies want the survey to say.

Have you ever wondered where all these eye popping figures come from? How they figure out how much pirated software is on each computer and what it's worth, worldwide? It is from these estimates that these big entertainment companies get their figures to drive new laws.

The BSA (Business Software Alliance) is the one in charge of figuring out the value of pirated software. The BSA is pretty much at the beck and call of Microsoft. What they do is gain access to some computers to find out what is on them, as pirated software. There are various ways to do this, from data spying, malware, police confiscations, yada yada yada. But they figure out what percentage of the dominate softwares are pirated.

When they figure the value of these softwares, it is always at the OEM, top price. Now you and I know software isn't sold this way in the real world. There are student packages to get the student the software without full price, there are software bundles where if you buy this you get that with it, there are freebee give-a-ways where for a limited time you can get it for free, there are limited editions, the list seems endless. But each and every software, no matter how it got on the computer, is priced at the highest price possible. You see already that the figures are going to be way off, by this one example alone.

In the RIAA and MPAA piracy figures, the practice is to lump as much as possible into the figuring out value. The whole idea is to make it eye popping because real figures of loss are ho-hum today. You can't get headlines unless the figures are big. You can't get attention in the political area, unless the same thing is shown as a need to act.

So figured in the losses are things that have nothing to do with entertainment in the effort to seize that eye popping figure and often the same thing is counted more than one time.

The farmer isn't selling as much pop corn because pirates aren't showing up at the box office to buy popped corn. That's a loss to the film industry. The pirates aren't buying pop corn from the high priced concessions. That's a loss for the film industry. The paper companies aren't selling paper bags for pop corn because the pirates aren't buying it, that's a loss for the film industry. You see how this is played?

Yeah, I get that surveys are going to support the entertainment industry when they buy or commission the work. But when you look at it that way, the whole business of this article is bias in the extreme and in no way should be taken to represent the real world.

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