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Old 28-06-11, 20:23   #1
 
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Popcorn Online Sales Suggest Audiences are Preparing for 'Transformers 3' in 3D


Photo: Paramount Pictures

I would say the worst 3D experiences I can remember include Clash of the Titans, The Last Airbender and Takashi Miike's Hara-kiri, all for a variety of reasons including terrible 2D-to-3D conversions, 3D that hardly required glasses and the murky and muddy images caused by those cloudy lenses. The best 3D I can remember was probably Legend of the Guardians: The Owls of Ga'Hoole. The best 3D experience combined with a great movie goes to Avatar. Oh, and that recent Ice Age short uses 3D quite well.
Outside of those three positives and three negatives I would say I've pretty much forgotten the 3D aspect of the rest of the films I've seen in the gimmicky format, and of the three positives I still wouldn't say the 3D actually added to the film, though with Legend of the Guardians the 3D and animation did its best to make me forget how bad the film itself was.


And so we come to Transformers: Dark of the Moon, which I will be seeing, in 3D, in less than three hours from the time of this post and as my regular readers already know, I am excited for it. Excited not only for a big dumb summer actioner that I hope will blow the doors off, but actually excited to see it in 3D. I've bought into the hyperbole and now I want to see the pay-off.
The concerns over 3D have prompted Paramount and director Michael Bay to make as much noise about the 3D projection of Transformers 3 as they can and it began at the New York Times where it said "Bay even called the chief executives of major theater chains to implore them to show Dark of the Moon in a way that burns out projector bulbs more quickly but makes 3-D look brighter and sharper."
Tonight, June 28, Transformers: Dark of the Moon will screen in specific theaters across the country with specific digital prints, which Bay recently told Variety these prints had "been mastered and color graded for the extra brightness" and that is the only way they will be allowed to be screened on Tuesday night. He added, "We have created a special version with extra sharpening, color and contrast. It is a superior look in the format. The brighter the image, the brain processes in a different way (sic) and the result sharpens and makes it more vibrant."
Bay also took to his blog, thanking fans and suggesting the best way to see the film. He wrote: "Dark of the Moon has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie… Many theaters are presenting it in the brand new 7.1 sound, which is awesome. This is the most complex, intricate sound track that me and my Academy Awarding winning sound team have done."
Beyond that, Transformers star ShiaLaBeouf has called it "the greatest 3-D film ever made."


I did reach out to Fandango to find out what ticket sales for Dark of the Moon were looking like over there and it looks like 3D has the lead when you consider IMAX and traditional 3D together. So perhaps Bay and Paramount have pulled it off. Here are the Fandango figures for Dark of the Moon:
  • Transformers: Dark of the Moon in 35mm – 13% of daily tickets sold
  • Transformers: Dark of the Moon in 3D – 12% of daily tickets sold
  • Transformers: Dark of the Moon in IMAX 3D – 8% of daily tickets sold
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Old 28-06-11, 23:28   #2
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Big Grin Re: Online Sales Suggest Audiences are Preparing for 'Transformers 3' in 3D

is it just me or that's already tired of everything being in 3-D! i love the effect of 3-D i've loved it as a kid. & i love the fact that the effect is a LOT better NOW than it was back in the 50's for example.

which is when it was at it's peak. & i don't mind that some movies are 3-D it's just that it feels like every movie that comes out is in 3-D. & it's just one of those things that they to me have felt like it's been beaten to death already.

i hope that didn't come out disrespectful by the way. i was trying for it come out right. but sometimes it comes out another way than i originally intend for it to come out. so that's why i ask.
 
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Old 29-06-11, 00:02   #3
 
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Default Re: Online Sales Suggest Audiences are Preparing for 'Transformers 3' in 3D

I know what you mean. But technology is always growing & advancing. 3-D is no exception. As long as people will watch it, they will use it up.
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Old 29-06-11, 10:59   #4
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Default Re: Online Sales Suggest Audiences are Preparing for 'Transformers 3' in 3D

went to see this last night @ IMAX. good film, good action, i still prefer the 1st one though
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Old 30-06-11, 03:17   #5
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Big Grin Re: Online Sales Suggest Audiences are Preparing for 'Transformers 3' in 3D

to be honest, i liked the 2nd one better. & that's NOT always the case as you well know. i've seen the 1st two "Transformers" in the theaters so i plan on seein this one that way as well.
 
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