Pirate Bay Renames Itself to “Olympic Bay”, Steals Tagline
* Ernesto, 28 July 2012
Less than 24-hours after the opening ceremony of the 2012 Olympics over a hundred thousand people downloaded a copy via BitTorrent.
Celebrating the Olympic fever, The Pirate Bay decided to rename itself to The Olympic Bay, linking to freshly uploaded London 2012 torrents.
In addition, they decided to stream the “this is for everyone” tagline which seems to fit the site perfectly.
The International Olympic Committee (IOC) is not going to appreciate the gesture.
But, whether they will ask the Swedish Minister of Justice for help again as they did in 2008 is doubtful.
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The Pirate Bay has a long history of site rebrands to piss off content owners.
When Apple’s OSX x86 leaked. in July 2005, they renamed the site to the Pear Bay, and linked to the leaked torrent.
Back in July 2005 The Pirate Bay put up a logo inspired on Grand Theft Auto for the release of their new website, the Grand Theft Bay.
In 2008 The Pirate Bay annoyed Hollywood by linking to a leaked copy of The Dark Knight from its homepage.
END
Quite honestly folks, I think the Pirate Bay is pushing their luck, they are baiting too many authorities around the world now that have prosecuted them. I wonder just how much longer they will be able to afford all their legal fees for their fights against the continuing legal cases. IMO 
Moreso as just recently the founders lost their appeal in Sweden. (See the result of their appeal below). They have to stay in jail and pay the hefty fine judgement that was made against them.....
Quote:
February this year, Sweden’s Supreme Court announced its decision not to grant leave to appeal in the long-running criminal case against the founders of The Pirate Bay.
This meant that the previously determined sentences handed out to Peter Sunde, Fredrik Neij, Gottfrid Svartholm and Carl Lundström will stand.
Part of the sentence are damages that have to be paid to various entertainment industry companies. EMI Music, Universal Music, Sony Music and other labels, for example, were awarded around €550,000 to compensate artists and rightsholders for the losses they suffered.
Although Fredrik Neij, Peter Sunde and Carl Lundström all had their prison sentences decreased from the levels ordered at their original 2009 trial, they were ordered to pay increased damages amounting to millions of dollars to the entertainment company plaintiffs.
Hoping to overturn the ruling, the three filed for a hearing of their case at the Supreme Court. Today this request was denied, meaning that the sentences as determined by the Court of Appeal are now final.
Peter Sunde, also known as Brokep, now awaits 8 months in prison. Fredrik Neij, also known as TiAMO, faces 10 months. Businessman Carl Lundström has the lightest sentence of 4 months. All will have to pay their share of a combined 46 million kronor ($6.8 million) in damages.
A fourth defendant, Pirate Bay co-founder Gottfrid Svartholm, was absent from the appeal hearings due to medical circumstances. Having also failed to appear at a subsequent hearing, it was announced last year that the District Court ruling of 2009 against him of 1 year in prison and a share of the damages would be made permanent.
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