Samsung crushed on report claiming Apple will order elsewhere
Written by Andre Yoskowitz @ 16 May 2012
Samsung crushed on report claiming Apple will order elsewhere Shares of behemoth electronics company Samsung took a dive today after a report surfaced that Apple would be ordering chips from rival Elpida instead of them.
The report claims Apple placed a massive mobile dynamic random access memory (DRAM) order with Elpida in Japan, accounting for half of the facilities total chip production.
Samsung is the world's largest DRAM maker, and Elpida recently declared bankruptcy before being revived by American rival Micron. Other DRAM rival SE Hynix also saw a large 10 percent drop on the day.
"It looks like Apple doesn't want to see Samsung and hynix dominate the chip market. Apple wants to maintain its bargaining power by keeping Elpida running," noted Choi Do-yeon, an analyst at LIG Investment & Securities.
None of the companies involved had comment on the report.