Re: 'The Avengers' Opens Huge Overseas
Remember this is the same industry that claims pirates are killing it's business. It's so bad they need more laws to combat it so they can make a profit.
Instead I point to the fact that what is driving piracy is within this same article. You will notice that it makes the statement that it has already shown in the US.
Each time a major release of a new movie is getting ready for the box office, there comes this tremendous wave of hype trying to drum up interest in the newest, latest, greatest. The advertisement is never just limited to the upcoming national audience. Instead it is splashed around the world, no matter when it will show in that area. The splurge in advertisement is very successful but in places like Australia, it may be a year or more before it actually shows up at the box office. Those in Australia can't just buy the movie when it comes out. The US marketers are not going to accept their money, requiring US funds. They won't accept an order from an IP outside the country it hasn't shown at yet. Should the customer get around all these limitations and be successful at actually buying it and getting it shipped somehow, the regional code will not allow it to play. There are 9 regional codes for the worldwide market.
The point in this is they have been successful in drumming up interest but have not served that market. People are no longer willing to just wait. They will get it through one means or another and if it can't be bought, then elsewhere is where it is obtained.
My point in all this rambling, is that the entertainment industry is it's own worst enemy and in spite of that it is still pulling in record profits. That's a lot different than what you hear in the puff pieces claiming they just can't seem to deal with an imagined problem. The reality is, they don't have a problem with anything other than themselves.
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