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Old 24-04-12, 04:08   #2
photostill
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Default Re: Dan Bull & Pirate Bay Attack the Music Charts

Music labels, newspapers, movies, and publishing houses are pretty much in the same boat as buggy whip makers are the start of the automobile era.

For all them, adapting to new technology and doing it in a manner the customer wants is the key between success and failure. To date, none are wanting to give up the control they will lose anyway nor are they wanting to realize that the new technology means cheaper. You see you can't support old equipment and methods on the new income stream. It doesn't work.

For newspapers, why pay for a dead tree publication a day old in news when you get it? You can get up to the minute, including changes, from the internet. But the internet does not pay the same for ads as in the dead tree world. You don't need ink by the gallon, paper by the roll, delivery boys on bicycles to get it out; everything changes. The real fight, is trying to hold on to the old way equipment, income stream, and laws that made it what it is.

Hot news is another dead item. Hot news was a form of copyright protection dealing with exclusivity. In today's world Hot News is pretty well dead.

Through their own makings, the music labels have created their own monster. No one really buys the album anymore because no one wants the filler that in essence makes that one song cost $17 or more. Now with digital you buy the single, that one song you really wanted, without the trash. This has changed the income stream, the gatekeeper status, and how many middle men the income stream will support.

You will notice if you get to looking that the major labels are committing suicide. There is hardly an on-line successful store that isn't being hit up for monstrous fees. New fees are being put in place such as streaming fees. A fee that was never needed until new income was sought. There was at the time, no law requiring payment. Streaming fees are scheduled to go out of sight in costs. Mainly because some big players agreed and everyone claimed they spoke for all the internet world.

Because of this and the majors being run by accountants and lawyers that don't understand human and culture unless it has a dollar sign on it, these same groups are gaining world wide notoriety and public ill will that is just unbelievable in it's scope. When you get that much of the market against you in any other business you could not remain in business. I suspect it is a matter of time before the market shrinks for music considerably and Dan Bull is showing how and why.
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